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The interview with Anuthin Wongsunkakon, the founder of Cadson Demak.

All roads lead to Typography

The interview with Anuthin Wongsunkakon, the founder of Cadson Demak.

Are you curious about the happenings of the type world abroad? In this series, interviews provide a glimpse into their fascinating world through the lens of the designers, programmers, educators, vendors, and other members who make up the fabric of this type-loving community.

It has been a while since the last interview was posted. This time, we had an opportunity to have a conversation with Anuthin Wongsunkakon who is the founder of Cadson Demak, a font foundry in Thailand.

“Type designs to meet the needs of graphic designers”

1.Please introduce yourself briefly.

Anuthin Wongsunkakon

Anuthin Wongsunkakon(AW): I founded Cadson Demak. I was trained as a graphic designer and I did type design on the side and gradually it became the most part of my career. After I finished my postgraduate studies in New York and returned to Thailand, I thought it would be a good opportunity to offer a type design service to the Thai market. At that time, only little about this business was known in Thailand. That's how it started.


2.What brought you to this industry?

AW: Because of the love of type. It is my nature. If I see any problems, I want to solve them. The problem is that in Thailand we do not have many of good quality typefaces or typefaces with a good fit for contemporary graphic designs. Since I am a graphic designer, I know exactly what we need to use in graphic designs. So we try to bring type designs to meet the needs of graphic designers.

Cadson Demak Office


3.Favourite alphabet?

AW: “I”. Because you almost get it for free! It is just a line!


4.The first character you draw when drawing a new style.

AW: For Thai, it totally depends on design references I have in my head.

Helvetica Thai– the Thai version of Helvetica.


5.Any current project you can openly talk about?

AW: Krung Thai Bank. It is a government-owned bank and we are proud of working on this project. The government bank has the image of being conservative, old and dusty. So we are trying really hard to push the envelope to make it more modern as much as we can do. Not the best ever but brighter than what they used to have.


“BITS focuses on bringing global attention to Southeast Asia”

6.Any language you would like to try to design?

AW: Cambodian because Lao, Khmer and Thai are so connected and so related. I think that Southeast Asian scripts will gradually be interconnected in terms of culture, economy and design. So characters could be developed from one script to another. I think it should work in that way because when you do this kind of production, why stop at only one script while you can do the whole Southeast Asian at the same time. You should have it available out there for any brands who want to go into Southeast Asian market. One font family that speaks 3 languages seamlessly.


7.Do you have any routines to start working?

AW: When I come into the office, I talk with our staff about what was on the news in the morning or the night before, politics etc. We have a small culture in our office that when anybody comes to the office, everyone says hi and address the person name. We do type designs and graphic designs and we should be aware of other things we have in life. Especially if you do communication designs, the communication skill is very important and should be exercised.

Cadson Demak Office


8.You organize BITS, a type event in Thailand. How would you differentiate the event from other typographic events?

AW: BITS is intimate, smaller and very casual. Purposely serving Southeast Asian countries perhaps Asia because it is a shorter distance to travel, and costs less for people who would like to attend compared to other conferences in Europe or America.

Also BITS focuses on bringing global attention to Southeast Asia. When people think of Asia, they probably think about CJK first and Southeast Asia is a blind spot. We want to somehow change that perception.

We want to make sure that the conference is friendly and promoting people to talk and exchange. That is what makes this conference slightly different from others.

Campus Tour 2015 for TCDC (Thailand Creative and Design Center), the education oriented event, we gave the talk about the typography and basic type design at universities around the country.


9.What would you expect to ATypI 2019 Tokyo?

AW: It is always nice to embrace local contents. But I think each conference has their own way of doing it and we respect that. Leave it as a surprise. When you organize something I don’t want them to feel pressure.


10.Tea or Coffee?

AW: Decaf.

Art installation for BACC (Bangkok Art and Culture Centre), It's the project coordination with Ministry of Culture. The typeface was design by Anuthin Wongsunkakon and Christian Schwartz. Using Thai version of Amplitude typeface for Positive Living event.

2018年11月21日

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All roads lead to Typography

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