Are you curious about the happenings of the type world abroad? In this series, interviews provide a glimpse into their fascinating world through the lens of the designers, programmers, educators, vendors, and other members who make up the fabric of this type-loving community.
We had an opportunity to have a conversation with Smich Smanloh who is the type director of Cadson Demak, a font foundry in Thailand.
“I could do type design day and night”
1.Please introduce yourself briefly.
Smich Smanloh（SS）： I worked as a graphic designer for about 10 years and I have a 6-year-career as a type designer. When I was working on graphics, I looked up types and now I am in type design.
2.What is your role in Cadson Demak?
SS： I am a type director and I mainly take care of custom typefaces. And I also take care of other projects. I do lettering as well.
3.What brought you to this industry?
SS： When I was working as a graphic designer, I joined a type design workshop organized by Cadson Demak. It felt I would never be tired of it and I could do it day and night. One day, I started working on a type design at 2 p.m. I was focusing on so much and found myself working until the following morning. Well, I cannot work like that anymore though.
SS： In Latin alphabet I like “g”. Because when I started the type design, “g” was a problematic shape at first and I worked on this shape so hard until I could understand.
5.The first character you draw when drawing a new style.
SS： In Latin I start with “H” and “a” because “H” has the basic shape that defines all characters. And for “a”, because the alphabet order starts with “a”.
6.Any current project you can openly talk about?
SS： “the matter.co” It is a news website. I design custom typefaces of Latin serif and Thai loopless for the headline. Thai loopless typefaces mostly match with san-serif. But the matter.co is the news website and they use serif typefaces. So I am trying to make a loopless typeface which matches the serif typeface.
7.Any language you would like to try to design?
SS： Cambodian because it is the route of Thai alphabets.
“local typography and type design”
8.Any typographic events you go every year?
SS： I want to go typographic events in Asia but I could not find except BITS. I will definitely go to ATypI 2019 Tokyo!
9.What would you expect to ATypI 2019 Tokyo?
SS： I would like to see local typography and type design and how typography works in the location. I am also interested in the history of the typography in that area.
10.Tea or Coffee?
SS： Two cups of single shot, please!