Are you curious about the happenings of the type world abroad? In this series, interviews provide a glimpse into their fascinating world through the lens of the designers, programmers, educators, vendors, and other members who make up the fabric of this type-loving community.
“All roads lead to Typography” had an interview with Anand Singh Naorem, a graphic designer and a type designer from India.
Please introduce yourself briefly.
Anand Singh Naorem(ASN)： I am a graphic designer and a type designer based in New Delhi. I have worked as a graphic designer for over 15 years and for the last few years I have been focusing on developing typefaces.
What brought you to this industry?
ASN： Like most graphic designers, a lot of my work has a strong typography base and I enjoy drawing letters. But I never tried my hand at designing typefaces until I attended Type@Cooper at the Cooper Union, which opened up a whole new world of type design.
foundry which will have a strong focus on Indian scripts
How you started your own foundry, brandnewtype?
ASN： The typeface industry in India is in a very nascent stage although India probably has one of the largest number of scripts and languages. There is a genuine need for high quality and modern typefaces for Indian scripts. So, my business partner Neelakash (Neel), who is also a type designer and someone I have collaborated in many projects before decided to start our own foundry which will have a strong focus on Indian scripts.
Why you named your foundry “brandnewtype”?
ASN： Although brandnewtype will always have a focus on developing typefaces for Indian scripts, we didn’t want to restrict ourselves to just that. So, we wanted a brand name that is not too local or ‘Indian’ but more global and younger.
Any current projects you can openly talk about?
ASN： Currently we (brandnewtype) are in the process of developing a multi-script typeface which will include all the 13 major Indian scripts. We are very excited about it.
I would love to work on any of the CJK script someday
The first character you draw when drawing a new style?
ASN： I usually start with the letter ‘n’ and then move to ‘a’. From ‘n’ you get a good idea of the scale/proportion of the typeface and derive a lot of the other letters like ‘m’, ‘h’, ‘u’, ‘r’, ‘l’, ‘i’ and so on. Once you have these letters, you can start forming words and sentences to check how the font is working fairly quickly.
Any languages you would like to try to design?
ASN： I would love to work on any of the CJK script someday because I have no clue how it works, but it looks beautiful and it would be a great challenge.
Any typographic events you attend every year?
ASN： Not every year but I have attended ‘Typographics’ in NYC a couple of times. I have also attended ‘BITS’ in Bangkok.
What would you expect to ATypI 2019 Tokyo?
ASN： It would be great to see some focus on Asian scripts and type design.
Tea or Coffee?
ASN： I can have coffee the whole day.